Why Good Enough Is Better: Lessons In Simplicity From Emerging Markets
Why Good Enough Is Better: Lessons In Simplicity From Emerging Markets
“The age of big corporations doing whatever they want is over. Now companies must find ways to give back, and to do it in ways that consumers find authentic.
Jugaad: a Hindi word that roughly translates as ‘an improvised solution borne from ingenuity that addresses a pressing socio-economic problem.’
This frugal and flexible approach to innovation allows them to provide quick and effective solutions to consumers grappling with complex issues in their daily lives.
Case in point, while music lovers can hear the difference between uncompressed music formats such as CDs, and highly compressed MP3s, the overwhelming preference is for MP3s because the intuitive platforms on which these compressed files operate (iTunes, MP3 players) are simple and user friendly. Specifically, they make it easier to listen to more music and share this music with others. The listener’s choice, as a result, becomes less about quality and more about usability and simplicity.”
Please tell me when you hear my silence
